
Welcome to Tiger Summer Show! Welcome to the Tiger’s Den! For the third year, confirming its title as an event trendsetter, Tiger Kazakhstan delights fans of Singaporean lager with dramatic events!
It all started in 2022, when Tiger was the first beer brand to revive the festival scene with a loud two-day festival in the heart of Almaty! In 2023, we held an open air event for 4,000 people with Guano Apes, a world-class headliner; this year, we have traditionally prepared something special and unique. Tiger Summer Show is a NEW ENTERTAINMENT FORMAT, for those who are tired of the same type of picnic concerts.
Taking over from our colleagues in Malaysia, where the exhibition format under the title TIGER'S DEN first opened, we rented a huge pavilion in a shopping mall in the very center of Almaty, and for two days turned it into a venue for a show exposition from Tiger.
It all starts with a walk along an authentic Singaporean street of the 50’s of the last century, during the tour using 3D mapping technologies, augmented reality and artificial intelligence, visitors were able to learn more about the intricacies of brewing, and the values and meanings of the Tiger brand Taking a dozen selfies. And even become a direct participant in the brewing process. At the end of the journey, a reward awaited everyone! In the main hall, guests were greeted by a large neon Tiger bar with gastronomic snack sets, and a Tiger Blade zone. By the way, only here, as part of the show, visitors had the opportunity to try two new Tiger flavors that had never been presented in Kazakhstan before. The headliners of the festival were young Kazakhstani performers, and the best Almaty DJs were responsible for the dancing mood throughout the entire event.
Music. Creativity. Good food. And Tiger
Uniting all three directions in a single dramatic show. Tiger Summer Show 2024 is now history.
And we are preparing a new adventure, see you in the summer of two thousand and twenty-five! Uncage your tiger!
